Congratulations to Sam Potter BA DrMedVet MRCVS of Hook Norton Veterinary Group, who has been named Dairy Vet of the Year at the Cream Awards 2026.
The award recognises Sam's commitment to helping dairy farmers achieve long-term improvements in herd health through a practical, preventative and data-led approach. By working closely with clients to analyse performance data and identify underlying issues, Sam has supported farms in moving away from reactive problem-solving and towards proactive herd health management.
His work has delivered significant results on farm, including reducing mastitis rates from 80 to eight cases per 100 cows on one dairy unit, while another business achieved a 15% increase in calf daily liveweight gains through targeted improvements to calf health and management.
Alongside his clinical work, Sam is passionate about supporting and developing the people behind successful farm businesses. Known for his ability to turn complex information into practical actions, he works closely with both farming teams and colleagues to drive positive change and encourage continuous improvement.
Sam is also a strong advocate for mental wellbeing, recognising the important connection between farmer wellbeing, team performance and business success. Within the practice he is a dedicated mental health champion, helping to foster a supportive culture for both clients and colleagues.
This national recognition is a testament to Sam's dedication, expertise and positive impact on the dairy sector. Everyone at XLVets is delighted to see his achievements recognised and is proud to have him as part of the XLVets community.
